Behind Every Great Brand Is a Story Worth Telling

Why Reach Media?

Strategy-led, not trend-led
Every project starts with audience, intent, and outcome—not just what looks good.
Built for ROI
Content is designed to support growth: more listings, stronger brand perception, and better-qualified leads.
Professional on-camera guidance
Clients are coached to show up confident, natural, and authentic—especially those not used to being on camera.
Local insight, regional impact
Deeply connected to the Erie business community, with work that resonates locally and scales beyond it.
More than a shoot
Pre-production planning, shot lists, scripting, and distribution considerations are baked into the process.

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Our Story

What started as a creative pursuit became a full-blown mission: helping businesses and professionals look as good as they really are! On screen, on social, and everywhere in between.

We’ve worked with Businesses making big moves, Realtors winning listings, and nonprofits raising money. No matter the project, the goal stays the same: create content that connects and converts.

Meet The Team

Owner, Marketing and Strategy

Brian Matthews Fromknecht

Brian Fromknecht is the founder of Reach Media Productions, a full-service video production and photography company based in Erie, Pennsylvania. With over 27 years of creative and marketing experience, Brian helps Businesses and Realtors use visual media intentionally—to support real business goals and measurable ROI.

Reach Media specializes in cinematic video, real estate media, brand stories, and virtual tours, all built with strategy first. For Realtors, that means marketing listings in a way that helps win future sellers, not just sell the current home. For businesses, it means increasing visibility, credibility, and inbound demand in competitive markets.

Known throughout the Erie region as a trusted media partner, Brian brings both creative execution and marketing insight to every project—so clients aren’t just getting great visuals, they’re getting media that works.

Photo Editor

Ngoc Anh

At Reach Media Productions, Ngoh brings over three years of hands-on experience in professional photo editing, where her keen eye for detail and visual storytelling plays a critical role in elevating the quality of our final deliverables. But her skill set extends far beyond traditional editing.

Ngoh is also a specialist in virtual staging, helping clients, particularly in the real estate and interior design industries, visualize the full potential of a space through realistic, market-ready visuals. Her staging work has helped homes sell faster and made properties stand out in crowded listings.

In addition, Ngoh is highly proficient in video editing, seamlessly transforming raw footage into engaging, story-driven content that resonates with audiences and aligns with each client’s brand. Her creative input during the concept development phase ensures every project has a clear narrative direction, visual cohesion, and strategic purpose.

Whether she’s enhancing a single image or collaborating on a full-scale production, Ngoh’s contributions consistently reflect Reach Media’s mission to deliver high-quality, cinematic media with real marketing impact.

Video Editor

Tariq Zarour

With over six years of experience in the video editing industry, Tariq joins Reach Media Productions as a highly skilled and passionate editor known for crafting polished, story-driven content that delivers real marketing value.

Tariq specializes in commercial, corporate, and brand videos, with a focus on clarity, pacing, and emotional impact. His editing style combines clean visuals with purposeful storytelling. Perfect for businesses looking to elevate their presence and connect with their audience through video.

What sets Tariq apart is his commitment to continuous learning. He consistently stays ahead of industry trends, mastering the latest editing techniques, motion graphics, and software tools to ensure each project meets the highest standards of quality and creativity.

Whether he’s working with raw footage from a brand shoot or fine-tuning a corporate message for social media, Tariq’s editorial approach enhances both the visual aesthetic and strategic impact of every video. His work helps clients build credibility, engage viewers, and drive ROI. All while keeping the final product fresh, modern, and on-brand.

Tariq is an integral part of the Reach Media team, bringing a deep understanding of storytelling and an unwavering dedication to excellence in every frame.