Meet the Erie team
behind Reach Media

Owner, Marketing and Strategy

Brian Matthews Fromknecht

Brian Matthews Fromknecht is the founder of Reach Media Productions, a full-service video production and photography company based in Erie, Pennsylvania. With over 27 years of creative and marketing experience, Brian helps businesses and realtors use visual media intentionally—to support real business goals and measurable ROI.

Reach Media specializes in cinematic video, real estate media, and brand stories, all built with strategy first. For realtors, that means marketing listings in a way that helps win future sellers, not just sell the current home. For businesses, it means increasing visibility, credibility, and inbound demand in competitive markets.

Known throughout the Erie region as a trusted media partner, Brian brings both creative execution and marketing insight to every project—so clients aren’t just getting great visuals, they’re getting media that works.

Photo Editor

Ngoc Anh

At Reach Media Productions, Ngoc Anh brings over three years of hands-on experience in professional photo editing, where her keen eye for detail and visual storytelling plays a critical role in elevating the quality of our final deliverables. But her skill set extends far beyond traditional editing.

Ngoc Anh is also a specialist in virtual staging, helping clients, particularly in the real estate and interior design industries, visualize the full potential of a space through realistic, market-ready visuals. Her staging makes every room feel move-in ready and camera-perfect, so listings stand out from the first scroll.

In addition, Ngoc Anh is highly proficient in video editing, seamlessly transforming raw footage into engaging, story-driven content that resonates with audiences and aligns with each client’s brand. Her creative input during the concept development phase ensures every project has a clear narrative direction, visual cohesion, and strategic purpose.

Whether she’s enhancing a single image or collaborating on a full-scale production, Ngoc Anh’s contributions consistently reflect Reach Media’s mission to deliver high-quality, cinematic media with real marketing impact.

Video Editor

Tariq Zarour

With over six years of experience in the video editing industry, Tariq joins Reach Media Productions as a highly skilled and passionate editor known for crafting polished, story-driven content that delivers real marketing value.

Tariq specializes in commercial, corporate, and brand videos, with a focus on clarity, pacing, and emotional impact. His editing style combines clean visuals with purposeful storytelling.

What sets Tariq apart is his commitment to continuous learning. He consistently stays ahead of industry trends, mastering the latest editing techniques, motion graphics, and software tools to ensure each project meets the highest standards of quality and creativity.

Whether he’s working with raw footage from a brand shoot or fine-tuning a corporate message for social media, Tariq’s editorial approach enhances both the visual aesthetic and strategic impact of every video. His work helps clients build credibility, engage viewers, and drive ROI. All while keeping the final product fresh, modern, and on-brand.

Tariq is an integral part of the Reach Media team, bringing a deep understanding of storytelling and an unwavering dedication to excellence in every frame.